Week 2

“Print created the very notion of science: … the way humankind conceived of politics, of religion, of philosophy, of knowledge itself” (Brannon, 2007) 

Reading a book is becoming nostalgic to me as to many other fellow Gen Y friends. It is sad to think that children being born in this day and age will probably forget what it is like to have their parents read story books to them, on actual books.

“Spoken words would be conveyed by printed messages without being replaced by them”  (Eisenstein, 1979)

E-Reading has slowly been assimilated into our lives with the advancement of technological change. It took the Amazon Kindle 3 years with its Ebooks to surpass the sale of paper back novels, is this the vision and future of what publishing will become? These days cook books are slowly being replaced by recipes on food blogs, while newspapers are shifted onto tablets, books itself are simply a click and download away. There is no doubt that E-Reading has bought much convenience into our lives, but it is different and incomparable to the presence of a classic novel on your bookshelf.

Digital publishing is becoming the new age of the Print revolution, just as “printing press became an agent of change in the right place, at the right time” (Brannon, 2007). We have had a revolutionary evolution from ancient scrolls, Guttenberg’s printing, laser jet printers to the current forms of digital publications. It has opened up new market opportunities where everyone in a sense is a publisher where all our thoughts and information merge into one big network where information is shared seamlessly through a Control+V, likes or shares.

“In the digital world, the role of publishers will be larger as new technologies provide for an even greater user and learning experience” (Ruppel, 2010)

Where we often hear a big hype about the future of E-books being the death of books, it is digitalisation that is the becoming the pinnacle of our publishing in the 21st century. Ephemerality of digital media as Brannon (2007) suggests may not necessarily be the death of publishing itself. Books won’t be as we know it in the near future but can only get better with time as their digital cousins undergo many makeovers over time. Perhaps even as this video suggest we may lean back towards the more simple, wire free, long-lasting option.


  1. Einsenstein, E 1979, ‘Defining the initial shift: some features of print culture’ in The Printing Press as an Agent of Change Vol. 1, Cambridge: Cambridge University Press: p.43-163
  2. Brannon, B 2007, ‘The Lazer Printer as an Agent of Change’ in Baron. Sabrina et al., (eds.) Agent of Change: Print Culture Studies after Elizabeth L. Eisenstein Amherst: University of Massachusetts Press: p.353-364
  3. Ruppel, P 2010, ‘5 E-Book Trends That will Change the Future of Publishing’, Mashable, http://mashable.com/2010/12/27/e-book-publishing-trends/, accessed 10 March 2013
  4. Morgan, N 2012, ‘What is the Future of Publishing’, Forbes, http://www.forbes.com/sites/nickmorgan/2012/07/12/what-is-the-future-of-publishing/, accessed 11 March 2013

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